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North West based Puddle Ducks announce partnership with Butlin's


North West based Puddle Ducks, which specialises in providing swimming lessons for babies and children across the UK, has announced a partnership with leading UK short break operator, Butlins.



North West based Puddle Ducks announce partnership with Butlin's

North West based Puddle Ducks, which specialises in providing swimming lessons for babies and children across the UK, has announced a partnership with leading UK short break operator, Butlin’s, to deliver swimming programmes to under three’s at their seaside resorts.

Puddle Ducks was founded by Tracy Townend and Jo Stone, both mums with successful corporate backgrounds, who shared a love of swimming with their babies and a common desire to launch a business. They opened their first Puddle Ducks class in 2002 and began franchising in 2007.

Butlin’s recently announced plans to extend its award winning ‘Just for Tots’ breaks to offer ‘Teeny Tots’ - the youngest of guests - a comprehensive programme of activities designed especially to meet their needs and Puddle Ducks  surfaced as a perfect partner.  The children’s swimming specialist will deliver an industry leading programme during selected breaks from September 2016.

"It really is never too young to start enjoying water based fun which will hopefully turn into a passion for swimming that will last a lifetime."
Puddle Ducks co-founder Tracy Townend



Puddle Ducks co-founder Tracy Townend said: “We are delighted to be working with Butlin’s. They are all about creating great experiences and memories for children and families and their resorts have outstanding swimming facilities. It makes total sense to be offering families this opportunity to teach babies and pre-school children a new life skill in a safe environment. It really is never too young to start enjoying water based fun which will hopefully turn into a passion for swimming that will last a lifetime.”

Puddle Ducks was hatched in 2001 and is now nationally leading the way in its mission to teach children up to the age of 10 to swim. Currently Puddle Ducks teach 16,000 children every week in 32 branches across the UK.

Hywel Lewis, Butlin’s Partnerships Manager said, “We are really proud of our Just For Tot’s breaks and are always looking for ways to make them even more enjoyable for families with children under five. As part of our continued drive for innovation we created ‘Teeny Tots’ – an industry leading break for our youngest guests (0-2 years). Puddle Ducks has impressed us from day one, their industry expertise, energy and enthusiasm for teaching children (and parents!) how to swim and enhance their water confidence is a fantastic addition to the product.”

For further information about Puddle Ducks, please visit www.puddleducks.com or call 01477 410084




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