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Co-Operative Food Launches New In-Store Communications Campaign With APS Group


Co-Operative Food Launches New In-Store Communications Campaign With APS Group


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The Co-operative Food, which has its support centre at One Angel Square, Manchester, has joined forces with Cheadle-based marketing operations company, APS Group, to launch a new in-store communications campaign for its 2,800 stores nationwide.
 
The bright, fresh and modern campaign, called A Good Deal for You, aims to increase visibility for the community retailer’s latest promotions and deals.
 
APS Group managed the print production and distribution of the new point of sale campaign, and the new communications materials have now been rolled out to all Co-operative Food stores. 
 
Andrew Mann, Customer Director for The Co-operative Food, commented: “The in-store communications refresh is designed to provide shoppers with information beyond the usual money-saving and “big deals” initiatives. Working alongside APS, we selected a softer design and approach that updated the traditional value messaging.  The ‘A Good Deal for You’ POS displays will also act as a navigational tool during key events such as Valentine’s Day, helping our customers discover a smarter, more inspirational way to shop.”
 
“Using our green colour scheme and softer lettering, the new communications campaign is also designed to encourage customer confidence around the fantastic quality of Co-operative own-brand products.”
 
The campaign is the largest project that APS has ever carried out for The Co-operative Food, encompassing distribution as well as print and production services. It forms part of a larger contract that sees APS provide print and associated marketing services to other Co-operative Group businesses. 
 
Andrew Gore, Account Director at APS, commented: “We already have a strong working relationship with The Co-operative Group and have thoroughly enjoyed working with the team to deliver a solution that has both modernised and lifted The Co-operative Food’s in-store signage. The whole campaign is centred on the customer, and has already received very positive feedback from customers and staff.’’

 

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