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This National Pie Week we show how choosing CRM should be like choosing a pie

CRM specialist and pie fan Keith Irwen shares with us why choosing your CRM system should be as personal as choosing your favourite pie filling

Keith Irwen

KEITH IRWEN | Leviosa Director and Act CRM Specialist

This National Pie Week we show how choosing CRM should be like choosing a pie

As nation of pie fanatics, we love nothing better than some gorgeous gooey stew wrapped in a crisp crust.

With British Pie Week just around the corner (March 6-12) a slice of something hot and savoury is never far from my mind.

Did you know 75 per cent of people enjoy a pie at least once a month, according to independent research by Toluna, and you have really got to ask why it isn't more when there is literally a pie to suit all tastes.

From the straight-forward steak bake or chicken and mushroom, to the footie fan's favourite the balti pie, pastry perfection can be fashioned to accommodate anyone's requirements.

And so too can CRM systems – you were wondering when I was going to get round to that, weren't you?

Well, it is all about choice and personalisation. If you walk into a restaurant/pie shop and were told they only had game pie and you had to like it or lump it, there is every chance you would leave. You may not like game pie, you may be vegetarian or may be it didn't suit someone else in your party.

It is the same with a CRM system. One size does not fit all. And anyone who sells you a standard CRM system off the peg either doesn't care about their customers or doesn't understand what CRM is about.

"Choosing a CRM system is like choosing a pie. One size does not fit all. It is a personal choice that should suit your needs."
Keith Irwen

Either way, you should steer clear. It would be an enormous fluke if what they flogged you was what you actually wanted – the same as the game pie seller.

Instead, you need a quality CRM system that is fully customisable to suit your specifications, a consultant who will sit down with your team to fully understand your business needs and recommend how best to configure the system and a trainer who will ensure every member of staff gets the necessary information to get the most out of what CRM data can offer.

Fancy mash with your pie, rather chips? That's great, we can do that. Or a side order of peas?

Consider what ingredients your CRM needs. You will probably be using it to create ready-to-use contact databases that give you a single view of all your customer information along with calendar scheduling and task management.

Your sales team would definitely benefit from functions that targeted new prospects, managed sales pipelines and coordinated of on-line activities.

Do you need it to work with Outlook applications or export databases to Excel?

At Leviosa, we customise features and functions of Swiftpage's Act! CRM to give you a customer relationship management tool that suits your business's needs and will deliver maximum benefit. Swiftpage also has a range of add-ons and new features that will enhance your business working, such as Helpdesk for Act!, E-marketing and HandHeld Contact.

Get in touch on 01204 306834 or send us message here to see if we have got the right recipe for you. And if you are off to the chippie, mine's a steak and pie please!

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Keith Irwen

Leviosa Director and Act CRM Specialist

Keith uses thirty years' experience in the industry to work closely with customers to identify, grow and maintain their customer base. As a specialist and trainer in ACT CRM software solutions, Keith helps businesses to become more productive, efficient and profitable.

Red Cow Media

SEO Manchester

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Red Russian PR

Red Russian PR is a media relations company incorporating innovative and dynamic marketing strategies for an eclectic mix of highly creative individuals and companies. Our objective is to elevate company profiles to specific consumer demographics to create exposure and awareness through relevant media channels.

Roland Dransfield PR

Prolific North's Best Small PR Company of the Year 2013, Roland Dransfield PR is a dynamic, dedicated and creative PR company based in Manchester.


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