"Over the last 10 years our business has doubled in size which has been driven by our exceptional product offering and a phenomenal interest in a more active lifestyle from the public in the UK."
Sports Tours International CEO, Chris Bird
Sports Tours International is well known for leading the way in the highly competitive mass participation sports events sector. The Manchester based business is partners with the London, TCS NYC, Boston, Chicago, Berlin and Tokyo Marathon's along with the Tour de France, L'Etape Du Tour, Giro D'Italia, Haute Route and Marmotte cycling events.
Commenting Sports Tours International CEO, Chris Bird said:
“Over the last 10 years our business has doubled in size which has been driven not only by my fantastic team in Manchester but also our exceptional product offering and a phenomenal interest in a more active lifestyle from the public in the UK. We have also seen an impressive increase in bookings from China, Australia, Brazil and the USA for our leading European products."
Sports Tours International has 3 other brands that have contributed greatly to the company's growth and number one status in the sector including the world's' leading sports and active leisure resort in Lanzarote, Club La Santa, new adventure brand Whereabouts Holidays and leisure cycling brand Freewheel Holidays.
Chris adds:
"The market we operate in is probably the hottest sector to be in right now. We have over 150,000 customers, offices in Paris and Milan, and a growing portfolio of our own label events in the U.K. We are confident of more organic growth over the next 3-5 years but we are not complacent and understand the travel business is a very difficult sector to be in. However health, wellbeing and a more active lifestyle is now becoming the holiday of choice for families and individuals."
Sports Tours International was awarded Best Sports Travel and Tourism Site last week by TravelMole. Since the new website www.sportstoursinternational.co.uk was launched, it has generated interest from 211 countries worldwide, and traffic to the website has more than doubled.
Sports Tours International employs 40 people and is owned by Fred and Peter Done and has been operating since 1973. The business has three brand ambassadors, Olympic Gold Medallist Joanna Rowsell-Shand MBE, Dr Ron Hill MBE, and renowned adventurer, author and BBC presenter, Alice Morrison.
