Entirely North West


Sports Tours International expands to Germany

Europe's leading sport and active lifestyle business Sports Tours International has announced a joint venture with German tour operator interAir to introduce their growing cycling range to Germany

Sports Tours International  expands to Germany

The move is part of Sports Tours International's global expansion as their product offering of the greatest cycling and running events across the world continues to grow in popularity. Sports Tours International is key partners with many of the leading cycling events such as Le Tour De France, the Giro d'Italia, La Vuelta a Espana, L’Etape du Tour and Prudential RideLondon-Surrey 100.

Commenting on the joint venture Sports Tours International CEO Chris Bird said:  "Germany is growing as a cycling market following the Tour De France Grand Depart in Dusseldorf last year and the reintroduction of the Tour of Deutschland this year. We are expecting an impact in Germany similar to what the Tour De France achieved in Yorkshire on UK cycling. 

The new German website www.sportstoursinternational.de has gone live today (Friday).

"Our continued growth is testament to our commitment and investment over the last 10 years working towards building the world's largest active community. "
Chris Bird, CEO Sports Tours International

Sports Tours International was established in 1973 and is owned by Fred Done, the business also has offices in Paris and Milan and is the exclusive sales and marketing partner in the U.K. for the world’s number one active lifestyle resort Club La Santa in Lanzarote (www.clublasanta.co.uk).

Sports Tours International also owns active leisure holiday brands Whereabouts Holidays (www.whereaboutsholidays.com) and Freewheel Holidays (www.freewheelholidays.co.uk).

Bird adds: “Our continued growth is testament to our commitment and investment over the last 10 years working towards building the world's largest active community. From our base in Manchester and across the world we want to inspire more people to take part in sport and active lifestyle pursuits every year"


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