Monday August 12 2019

IF Agency Tests Facebook Instant Experiences with Target Smashing Results

Manchester based data-driven creative agency IF has put Greene King's Pub and Grill branded pubs on the map again with a social first campaign led by Facebooks Instant Experiences tool.

IF Agency Tests Facebook Instant Experiences with Target Smashing Results

The Manchester based data-driven creative agency IF, has put Greene King’s ‘Pub and Grill’ branded pubs on the map again with a social first campaign led by Facebook’s Instant Experiences tool.

The challenge was to give people a compelling reason to come and try the great tasting, ‘Fresh from the Grill’ food on offer at Pub and Grill.

Using its Data-Driven Creativity approach, IF created specific hyper-local target audiences for each pub. This included sub profiles of people who were more likely to respond to discounts and price related offers.

Having successfully raised awareness locally using video content, the strategy introduced a second campaign element to convert people to book by retargeting those who had viewed the video with offers and a clear booking link.

Facebook Instant Experiences provides an immersive and interactive experience to users on mobile devices and proved the most effective format driving at a click through rate to book of over 2.5%. To maintain campaign momentum and preserve the hyper-local focus, a look-a-like audience was added to the target audiences which continued to work well.

Claire Lancaster, Head of Social Media at IF Agency said, “We adopted a hyper-local approach to, primarily, a paid social campaign to ensure maximum relevancy within the specific neighbourhoods of each of the pubs. Insight from the initial weeks allowed us to roll out a refined approach using video content and instant experiences.”

Claire continued “Our goal was to increase brand awareness and get people engaged with their local pub. IF’s social first campaign delivered great results with limited time and budget – 1.3m impressions, total audience reach of 500k and over 355k social engagements. Our KPI’s were achieved in only four rather than the planned six weeks, meaning the remaining budget could be extended to additional pubs. A job well done.”

"IFs social first campaign delivered great results with limited time and budget 1.3m impressions, total audience reach of 500k and over 355k social engagements."
Claire Lancaster, Head of Social Media

DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.

Entirely North West Jobs

Head of Marketing


A fantastic role to join a Technology organisation as their Head of Marketing, taking responsibilty for supporting the business in driving new channels, supporting the sales team and developing new products.

Marketing Campaign Manager


The Marketing Campaign Manager will support the marketing function to develop, implement, evaluate and optimise marketing campaigns and initiatives Client Details Unique organisation in the life sciences sector based in Macclesfield Description The role of the Marketing Campaign Manager is to:Manage initiatives that raise awareness and its impact Drive a consis.

B2B Marketing Manager


B2B Marketing Manager £35,000 - £45,000 Manchester city centre We are looking for an experienced lead generation / campaign focused B2B Marketing Manager to join this growing team of brilliant people in Manchester city centre.

Marketing Manager (Dairy Cattle Genetics)


Our client who operates in the livestock service and supply sector is looking to recruit a Marketing Manager based in the Cheshire & Staffordshire area.

Head of Marketing


Job Title: Head of Marketing Reports to: MDBusiness: SME Consumer Business Direct Report: 4 Location: Lancashire Salary: Up to £65k+ up to 15% bonus (company performance related), holidays starting from 28 to 33 days with length of service , plus bank holidays.

Digital Marketing Team Support Assistant


Digital Marketing Team Assistant / Permanent / Full Time - Mon-Fri 8am-4pm / £19,000 - £20,000 + Benefits / AltrinchamNC Associates are working on behalf of a manufacturing and production company based in Altrincham who are looking to hire a Web Team Assistant to join their team.


How to find your brand purpose

Businesses often rely on their product or services and marketing campaigns to determine their market position. We know these are important elements of the offering and promotional activities for growth. But these, alone, miss an important, emotional connection with the audience your PURPOSE

5 Top Tips for Setting Up a New Business

One of the most daunting tasks is setting up your own business. Particularly because so much can potentially go wrong. In the private sector in the UK, there were 5.9 million businesses at the start of 2019. Over 5.8 million of these were small businesses of up to 49 employees. This is a 3

Top Product Marketing Tips for 2020

Marketing is always changing, and the most successful methods to heighten brand awareness and get a good return on investment is something which industry professionals constantly need to monitor and react to in order to keep their promotional efforts relevant

Discover the latest Industry News & Opinions on Entirely

We transform your bright ideas into brilliant digital products.