Entirely North West


Manchester Market Research Company, Kids Insights, Secure 6-Figure Investment

Kids Insights, The UK's leading market intelligence resource on all things kids, aged 4-18, secure 6-figure investment from Angel Investor after an impressive display at Manchester's VentureFe

Manchester Market Research Company, Kids Insights, Secure 6-Figure Investment

As of December 2017, Kids Insights, the UK’s leading market intelligence resource on all thing kids, aged 4-18, are delighted to announce that they have secured a 6-figure investment sum to cement them as the most comprehensive market research agency in the UK.

Investor Adam Kara; a successful entrepreneur from Manchester has experience in multiple sectors, notably; Litmos Heroes, an online service dedicated to “saving the world from boring learning”. Offering a subscription-based service, similar to Kids Insights, Adam was able to spot a niche gap in the market with Litmos Heroes, which is something he is confident that Managing Director, Nick Richardson, has done at Kids Insights.

Already ahead of the competition, Kids Insights produce 16 in-depth insight led reports (four per quarter) highlighting what kids are consuming, how they are behaving and what is influencing them both on and offline. Their new online portal and reports are derived from Kids Insights surveying more than 400 (age and gender balanced sample) kids aged 4-18 every single week (20,000 a year).

"Its fantastic that we now have Adam on board. His wealth of experience in marketing and similar business models really gives us that extra element that I feel will contribute massively towards our s"
Managing Director, Nick Richardson

The investment was timely, as Kids Insights have just launched their unique online portal that provides subscribers with access to “real-time” data, enabling brands to interrogate and drill down into the data to build specific queries and reports for their own individual needs. The online portal which can be accessed 24/7, 365 days a year has been developed by the business over the last few months and has received much recognition including being shortlisted for an outstanding innovation award.

For a free 5-day trial of the unique online portal, please click here.

A brief overview of Kids Insights four reports are:

  • Screen Scape: is the definitive digital report into kids’ content specifically what kids are watching, playing and talking about!
  • Leisure Measure: is the comprehensive guide to what kids are doing offline, from how they spend their time, who they spend their time with and what they enjoy doing and what they are currently consuming.
  • Reach Meter: provides a detailed look into kids’ online behaviour – providing a detailed understanding of their online behaviour by day, time, and seeing which platforms are successful in engaging kids.
  • Trend Alert: looks into what the latest trends are in the world of kids, and looks to identify what has caused these trends, and what kids think will be the next big thing!

DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.


Flow Creative occupies new NQ studio

Awardwinning design and video production agency Flow Creative has moved to a 2,500 square foot studio space in the heart of Manchesters Northern Quarter. The move represents the companys third office move in under three years due to an expanding client list and growing team