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MANCHESTER MARKETING NEWS


Philosophy PR appointed by Devour Tours with UK brief


Spain-based Devour Tours has appointed Philosophy Public Relations to raise awareness of its award winning small group food and culture tours with consumers in the UK.



Philosophy PR appointed by Devour Tours with UK brief

Starting immediately, the Manchester-based boutique PR consultancy will implement a proactive PR campaign that uses a mix of media relations and media visits to fulfil the brief, highlighting and communicating the many points of difference with a Devour Tour and working hard to get journalists out to Spain to experience the tours for themselves.

Giving a unique insight into Spain’s history, heritage and traditions, Devour Tours are a must for anyone looking for a unique and truly local experience when they visit Spain.  An incredible mix of storytelling, gastronomy and culture, they take place in six of Spain’s most popular city break destinations; Madrid, Malaga, Barcelona, Seville, Granada and San Sebastian.

Each tour is hosted by a local and designed to connect curious travellers with the city’s communities, cuisines and traditions.  From ultimate tapas tours to authentic food and wine tasting experiences and family-friendly tours suitable for children, Devour helps travellers go beyond the guidebook and enjoy an unforgettable taste of real Spain.

"Were excited to be working with Philosophy PR and hope to encourage more travellers from all parts of the UK to join us for a tour when they are in Spain."
Lauren Aloise



Founder and managing director of Devour Tours, Lauren Aloise, commented: “Already very popular with guests from the USA, we felt that the time was right to start raising awareness of our small and sustainable food tours with consumers in the UK.  We’re excited to be working with Philosophy PR and hope to encourage more travellers from all parts of the UK to join us for a tour when they are in Spain.”

Director at Philosophy PR, Victoria Maltby, added: “Great food is just the beginning, Devour Tours are about much more than the food itself and offer a unique insight into Spain and its centuries-old family food businesses that are not usually available to visitors.  We’re really looking forward to introducing the media to these relatively undiscovered tours, helping them get off the beaten track to discover the very best of Spain and its spectacular gastronomy.”

For further information on Devour Tours visit www.devourtours.com, or to register your interest in joining one of the individual or escorted media trips taking place this year, please contact Philosophy PR on victoria@philosophypr.co.uk.




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