New Accessible Careers Site for Auto Trader by magneticNorth

"Striving for an intuitive, accessible design seems like a no-brainer but its something that a lot of career sites ignore."
Ian Wareing, Senior Account Manager, mN

Headquartered​ ​in​ ​Manchester,​ ​Auto​ ​Trader​ ​has​ ​transformed​ ​the​ ​car​ ​sales​ ​industry over​ ​the​ ​last​ ​40​ ​years.​ ​Today,​ ​the​ ​marketplace​ ​is​ ​a​ ​FTSE​ ​250​ ​company,​ ​attracting​ ​on average​ ​60​ ​million​ ​cross​ ​platform​ ​visits​ ​to​ ​its​ ​marketplace​ ​each​ ​month​ ​as​ ​it​ ​continues to​ ​sit​ ​at​ ​the​ ​heart​ ​of​ ​car​ ​buying​ ​and​ ​selling​ ​for​ ​UK​ ​motorists.

The​ ​new​ ​careers​ ​site​ ​aims​ ​to​ ​attract​ ​a​ ​range​ ​of​ ​candidates​ ​from​ ​developers​ ​to account​ ​managers​ ​and​ ​accurately​ ​reflects​ ​Auto​ ​Trader’s​ ​company​ ​culture.​ ​The​ ​site demonstrates​ ​how​ ​the​ ​tech​ ​company​ ​is​ ​developing​ ​its​ ​people,​ ​who​ ​work​ ​collectively to​ ​create​ ​innovative,​ ​digital​ ​products​ ​and​ ​discover​ ​new​ ​ways​ ​to​ ​serve​ ​Auto​ ​Trader customers.

Jane​ ​Fitzmaurice,​ ​Resourcing​ ​Partner​ ​from​ ​Auto​ ​Trader​ ​said:​ ​“We​ ​have​ ​some​ ​of​ ​the most​ ​exciting​ ​and​ ​inspiring​ ​opportunities.​ ​Our​ ​new​ ​career​ ​site​ ​will​ ​provide​ ​an improved​ ​candidate​ ​experience​ ​and​ ​the​ ​chance​ ​for​ ​individuals​ ​to​ ​get​ ​an​ ​insight​ ​into our​ ​working​ ​life​ ​so​ ​they​ ​can​ ​make​ ​the​ ​right​ ​choice​ ​for​ ​them”

The​ ​site,​ ​which​ ​has​ ​been​ ​designed​ ​by​ ​digital​ ​design​ ​studio,​ ​magneticNorth,​ ​aims​ ​to appeal​ ​to​ ​a​ ​diverse​ ​audience.​ ​Similarly,​ ​its​ ​visual​ ​identity​ ​moves​ ​against​ ​the​ ​typical ‘digital​ ​company’​ ​perception​ ​of​ ​‘scrums’​ ​and​ ​group​ ​working​ ​as​ ​it​ ​acknowledges​ ​that not​ ​all​ ​employees​ ​are​ ​suited​ ​to​ ​working​ ​in​ ​this​ ​way.

Fitzmaurice,​ ​adds:​ ​“We​ ​wanted​ ​to​ ​open​ ​up​ ​the​ ​accessibility​ ​of​ ​the​ ​site​ ​not​ ​only because​ ​this​ ​reflects​ ​our​ ​inclusive​ ​company​ ​culture​ ​but​ ​also​ ​because​ ​we wholeheartedly​ ​believe​ ​that​ ​a​ ​diverse​ ​workforce​ ​creates​ ​better​ ​products.”

The​ ​site,​ ​which​ ​aims​ ​to​ ​achieve​ ​an​ ​AA​ ​rating​ ​for​ ​accessibility,​ ​has​ ​been​ ​designed and​ ​developed​ ​working​ ​with​ ​Auto​ ​Trader’s​ ​own​ ​‘Accessibility​ ​Guild’,​ ​which champions​ ​accessibility​ ​throughout​ ​the​ ​organisation.

Ian​ ​Wareing,​ ​Senior​ ​Account​ ​Manager​ ​at​ ​magneticNorth​ ​commented:​ ​“Striving​ ​for​ ​an intuitive,​ ​accessible​ ​design​ ​seems​ ​like​ ​a​ ​no-brainer​ ​but​ ​it’s​ ​something​ ​that​ ​a​ ​lot​ ​of career​ ​sites​ ​ignore.​ ​With​ ​much​ ​of​ ​Manchester​ ​and​ ​the​ ​UK​ ​fighting​ ​over​ ​tech​ ​talent, this​ ​site​ ​helps​ ​open​ ​up​ ​Auto​ ​Trader’s​ ​job​ ​roles​ ​to​ ​a​ ​wider​ ​pool​ ​of​ ​applicants,​ ​also giving​ ​light​ ​to​ ​the​ ​company​ ​culture​ ​of​ ​one​ ​of​ ​the​ ​UK’s​ ​most​ ​exciting​ ​tech​ ​companies.”

Auto​ ​Trader​ ​will​ ​be​ ​monitoring​ ​the​ ​results​ ​of​ ​their​ ​new​ ​design​ ​and​ ​will​ ​release information​ ​on​ ​the​ ​new​ ​site’s​ ​impact​ ​in​ ​Spring​ ​2018.